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Research papers

How to measure and improve the performance of the marketing research function within user companies? (French)

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Denis Lindon, Jean-François Boss
September 1, 1990
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Citation

Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies? (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-measure-and-improve-the-performance-of-the-marketing-research-function-within-user-companies-french-


Research papers

How to measure and improve the performance of the marketing research function within user companies?

This document describes the method of survey and analysis used to evaluate the performances of the "market research" function in twelve companies belonging to the BSN group. The principal objectives of this project were the following: - to formulate...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Denis Lindon, Jean-François Boss
September 1, 1990
×

Citation

Lindon and Boss (1990a, September 01). How to measure and improve the performance of the marketing research function within user companies?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-measure-and-improve-the-performance-of-the-marketing-research-function-within-user-companies-


Research papers

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
×

Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions-french-


Research papers

Measurement of subjective well-being and its implications on socio-political decisions

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
×

Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions


Research papers

Cybernetic brand choice models

I want to talk to you about certain types of modem trade research under study at the present time in a number of countries, especially in the United States and in France which I regard as the most advanced and forward-looking in the field. These...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Denis Lindon
June 15, 1965
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Citation

Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cybernetic-brand-choice-models


Research papers

Motivation research applied to political attitudes (French)

The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959
×

Citation

Lindon, D. (1959a, June 15). Motivation research applied to political attitudes (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/motivation-research-applied-to-political-attitudes-french-


Research papers

Motivation research applied to political attitudes

The sole purpose of the above example was to demonstrate the fundamental difference existing between investigations of attitudes and investigations of opinions. We believe that the investigation of political attitudes is destined gradually to replace...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Denis Lindon
June 15, 1959
×

Citation

Lindon, D. (1959a, June 15). Motivation research applied to political attitudes . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/motivation-research-applied-to-political-attitudes-